Furry influencers and their fans. Photo by MSLGROUP Global. (CC BY-SA 2.0)
What’s an influencer? Is it a social media star with millions of followers? Or maybe an opinionated writer/ blogger as influential as traditional media.
The answer is slightly more complicated. But we’ll get there.
First, we have to consider that the distinction between the so-called traditional media and social media is becoming blurry because the information sources are becoming interconnected and multidimensional in our rapidly evolving world.
And this is where the influencers play a role: they are ahead of their time and can communicate with their audiences in a new and improved way. It’s especially relevant; they feel free to implement new strategies while being playful and creative.
HOW TO BUILD AN INFLUENCER MARKETING STRATEGY
No one becomes an authority overnight, and this is true for the influential people ruling social networks.
If you wish to pursue this career, there are some previous steps to consider:
- Choose your niche wisely.
- Be consistent and engage with your audience.
- Don’t improvise, plan.
- Put some creativity into the mix.
- Surprise your audience.
- Try new things, avoid dullness.
- Hang out with the right crowd.
APPS FOR INFLUENCERS
Choosing the right set tools for the job is essential to your success:
- Calendars for planning.
- Photo & video editors (Pixlr, Ripl).
- Social Media scheduling tools like Hootsuite or Buffer.
- Blogging Platforms/ Content Management Systems (like WordPress).
- Networking apps and forums.
- Niche blogs and sites.
In conclusion, keep yourself informed and motivated, look for fresh ideas and inspiration and learn from the experts.
Influencer Apps
| APPS FOR INFLUENCERS |  |  |  |  |  |  |  |  |
|---|---|---|---|---|---|---|---|---|
| BrandBacker | ✓ | ✓ | ✓ | ✓ | ✓ | ✗ | ✗ | ✗ |
| Content BLVD | ✗ | ✗ | ✗ | ✓ | ✗ | ✗ | ✗ | ✗ |
| FameBit | ✗ | ✗ | ✓ | ✓ | ✗ | ✗ | ✗ | ✗ |
| AspireIQ | ✗ | ✗ | ✓ | ✓ | ✗ | ✗ | ✗ | ✗ |
| Influenster | ✓ | ✓ | ✓ | ✓ | ✓ | ✗ | ✗ | ✗ |
| Izea | ✓ | ✓ | ✓ | ✓ | ✓ | ✗ | ✓ | ✗ |
| TapInfluence | ✓ | ✓ | ✓ | ✓ | ✓ | ✗ | ✗ | ✗ |
| Traackr | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✗ | ✗ |
| Instabrand | ✓ | ✓ | ✓ | ✓ | ✓ | ✗ | ✓ | ✗ |
| Instafluence | ✓ | ✓ | ✓ | ✓ | ✗ | ✗ | ✓ | ✗ |
| Niche.co | ✓ | ✓ | ✓ | ✓ | ✗ | ✗ | ✗ | ✓ |
| Octoly | ✗ | ✗ | ✗ | ✓ | ✗ | ✗ | ✗ | ✗ |
| Grapevine Logic | ✗ | ✗ | ✗ | ✓ | ✗ | ✗ | ✗ | ✗ |
| Popular Pays | ✗ | ✗ | ✓ | ✗ | ✓ | ✗ | ✓ | ✗ |
| ShoutOurBiz | ✗ | ✓ | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ |
Source: Business 2 Community
COMPANIES LOOKING FOR INFLUENCERS
Every single company is aware of the influencer power in the market. They have a closer relationship with the public and are often perceived as truthful and reliable.
Therefore, it’s not surprising that prestigious brands like Target and Cover Girl are known to favour this type of collaboration.
MARKETPLACES AND WEBSITES
Marketplaces are the perfect place for influencers to harness their power because online platforms like Alibaba and Amazon are keen to promote this type of collaboration.
Indeed, they are a good starting point if you are a newbie and ideal for micro-influencers.
TOP ONLINE INFLUENCERS (2017)
Youtubers, instagramers, bloggers (among others) that are making a difference.
Forbes Top Influencers: These 30 Social Media Stars Rule Entertainment, Gaming And Travel https://t.co/KbDhDDrxfK pic.twitter.com/MTwRIBmK3R
— Viral Content System (@VCSystem) 23 de septiembre de 2017
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