How much do you know about your customers? You probably know some things about everyone. For example, you might have captured their email addresses. You may even know where they live and, if you’ve gotten them to fill out a survey, what their age ranges are.
But there’s so much more to know about your customers and potential customers that can help inform what you’re doing and how you reach out to them. Going beyond initial data capturing, behavioral marketing offers the next level of sophistication and personalization.
Behavioral marketing means that you’re taking note of people’s patterns and interests. You’re figuring out where they’re going online and in turn figuring out how you can get there.
But all of this takes close and careful integration, using software, or analytics and automation and your customer relationship management platform. It also takes the ability to cluster people into different groups. How does all that work? This graphic explains it.