Time is passing by really quickly and we are almost done with 2016. Let’s take a general look at what 2017 will be about in the Social Media field.
Year_2017_Blue. Image by Alan O’Rourke. CC BY 2.0.
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ARTIFICIAL INTELLIGENCE IS THRIVING
We are on the verge of a breakthrough in the person-machine relationships. No need to worry as marketers won’t be replaced but they will be able to automate many processes (mostly the boring, repetitive ones). Learn more here.
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CHATBOT EXPERIENCE WILL IMPROVE ENGAGEMENT
As customers are migrating from the social networks to the messaging platforms (like Facebook Messenger, WeChat, etc.). [bctt tweet=”The chatbot-consumer experience is becoming more specific, personalised and brand-oriented.” username=”LilianaSuleiman”] Get some brilliant examples here.
YouTube Live is Here
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YOUTUBE LIVE IS HERE
Thinking of testing something new? You are still on time, just check this link.
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EPHEMERAL CONTENT IS IMPORTANT
It’s refreshing and provides value in a saturated digital market. Go for it.
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CUSTOMISATION
“Smart Content” is the key to reaching your audience as Personalized Content performs better in general.
Cyber Security – Cyber Crime. Image by Blue Coat. CC BY 2.0.
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CYBERSECURITY CHALLENGES
Credential theft, ransomware and data protection are some of the issues that security experts have in mind for 2017. Learn more.
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MOBILE MARKETING
Mobile devices are the top platform for sales right now. In 2017, the sales will continue increasing. Take a look at the prospects.
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INFLUENCERS ARE HELPFUL IN SOCIAL MEDIA
Choose your collaborators wisely, they will help you in co-creating valuable content and delivering it to your audience. Find some great tips here.
- [bctt tweet=”
IMAGINATION
is powerful, because it bridges the gap between the necessary and the meaningful.” username=”LilianaSuleiman”] Be bold and get some insights on how to join strategy and creativity.
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NICHE AUDIENCES
When it comes to conversions, targeted articles in niche publications are the way to go. Here is why.
This is just a general overview on what 2017 is keeping for us. More to come in the following months…
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