Time is passing by really quickly and we are almost done with 2016. Let’s take a general look at what 2017 will be about in the Social Media field.
Year_2017_Blue. Image by Alan O’Rourke. CC BY 2.0.
ARTIFICIAL INTELLIGENCE IS THRIVING
We are on the verge of a breakthrough in the person-machine relationships. No need to worry as marketers won’t be replaced but they will be able to automate many processes (mostly the boring, repetitive ones). Learn more here.
CHATBOT EXPERIENCE WILL IMPROVE ENGAGEMENT
As customers are migrating from the social networks to the messaging platforms (like Facebook Messenger, WeChat, etc.). The chatbot-consumer experience is becoming more specific, personalised and brand-oriented. Click To Tweet Get some brilliant examples here.
YouTube Live is Here
YOUTUBE LIVE IS HERE
Thinking of testing something new? You are still on time, just check this link.
EPHEMERAL CONTENT IS IMPORTANT
It’s refreshing and provides value in a saturated digital market. Go for it.
CUSTOMISATION
“Smart Content” is the key to reaching your audience as Personalized Content performs better in general.
Cyber Security – Cyber Crime. Image by Blue Coat. CC BY 2.0.
CYBERSECURITY CHALLENGES
Credential theft, ransomware and data protection are some of the issues that security experts have in mind for 2017. Learn more.
MOBILE MARKETING
Mobile devices are the top platform for sales right now. In 2017, the sales will continue increasing. Take a look at the prospects.
INFLUENCERS ARE HELPFUL IN SOCIAL MEDIA
Choose your collaborators wisely, they will help you in co-creating valuable content and delivering it to your audience. Find some great tips here.
- IMAGINATION is powerful, because it bridges the gap between the necessary and the meaningful. Click To Tweet Be bold and get some insights on how to join strategy and creativity.
NICHE AUDIENCES
When it comes to conversions, targeted articles in niche publications are the way to go. Here is why.
This is just a general overview on what 2017 is keeping for us. More to come in the following months…
