When it comes to Content Marketing creation, we have to avoid falling into the most common traps.
Taking into account that social networks and media in general reflect our daily lives and activities, I guess it’s possible to find the best and the worst of ourselves in them. How could we find the old sins in the Social Media environment? Let’s give it a try!
1. LUST – WHEN DECIDING WHAT, WHEN AND HOW TO SHARE, DO IT WISELY
Not all content is appropriate for your long term strategy. Your aim is being amusing and seductive without overdoing it as this will lead you to the most suitable audience. Read more on this via Moz.
2. GLUTTONY – DON’T BE A COPYCAT THAT TAKES FROM EVERYONE AT ALL TIMES
The great thing about social networks and the internet in general is that they were made for sharing; which means taking and giving at the same time, right? Even if you are not 100% original, you can still add a little of your own in the form of reviews and comments. Also, take in account the quality of the content you are consuming and promoting (no junk, please). For better understanding, check this article via Huffpost.
3. GREED – QUANTITY OVER QUALITY IS NOT A GOOD CHOICE
Google algorithms have become really sophisticated nowadays. If you wish to be considered a reliable source, it’s time to spend some time refining your sources and preparing your strategy. Overload of information is simply useless, find more on this via Forbes.
4. SLOTH – AUTOMATION IS JUST A TOOL, BE DILIGENT WITH CONTENT AND CONDUCT RESEARCH
There are many good platforms offering great services suitable for everyone (experimented marketers, newbies, freelancers…). I myself am a Hootsuite person. Whatever your choice is, bear in mind that not even the most sophisticated platform will make the work for you, nevertheless it will provide fine-tuned tools for delivering carefully crafted content and measuring the results. Get some useful insights here (via Hootsuite).
5. WRATH – LOADS OF TROLLS OUT THERE BUT PLEASE DON’T LOSE YOURSELF IN THE BATTLE
Social Media environment is not a kind one. Putting it plainly: how can we deal with bad reviews and negative comments? I doesn’t look like an easy task; take some good advice from Lifehacker on how to tackle this matter.
6. ENVY – YOU CAN’T BECOME SOMEONE ELSE; YOU HAVE TO CREATE YOUR OWN PERSONA
Finding inspiration in others is a great thing; we all use it in our daily lives. However, avoid becoming too focused on other people successes and set your own SMART goals as this will help you to remain positive when facing challenges, it will also give you a sense of achievement in the long run. Find some good tips via Hubspot.
7. PRIDE – YOUR IDEA IS NOT UNIQUE…SOMEONE HAS THOUGHT OF IT BEFORE
You may not be the first in approaching a subject and surely won’t be the last. Make the most of your unique talents and enjoy the path along the way while you expand your view. Here you will find some good self-exploration resources (via Naomi Arnold).