THE 7 DEADLY SINS OF CONTENT MARKETING

When it comes to Content Marketing creation, we have to avoid falling into the most common traps.

Taking into account that social networks and media in general reflect our daily lives and activities, I guess it’s possible to find the best and the worst of ourselves in them. How could we find the old sins in the Social Media environment? Let’s give it a try!

Lust in Content Marketing

Lust in Real Life

1. LUST – WHEN DECIDING WHAT, WHEN AND HOW TO SHARE, DO IT WISELY

Not all content is appropriate for your long term strategy. Your aim is being amusing and seductive without overdoing it as this will lead you to the most suitable audience. Read more on this via Moz.

Gluttony in Content Marketing

Gluttony is Bad For You

2. GLUTTONY – DON’T BE A COPYCAT THAT TAKES FROM EVERYONE AT ALL TIMES

The great thing about social networks and the internet in general is that they were made for sharing; which means taking and giving at the same time, right? Even if you are not 100% original, you can still add a little of your own in the form of reviews and comments. Also, take in account the quality of the content you are consuming and promoting (no junk, please). For better understanding, check this article via Huffpost.

Greed in Content Marketing

Greed Is Dangerous

3. GREED – QUANTITY OVER QUALITY IS NOT A GOOD CHOICE

Google algorithms have become really sophisticated nowadays. If you wish to be considered a reliable source, it’s time to spend some time refining your sources and preparing your strategy. Overload of information is simply useless, find more on this via Forbes.

Sloth

Sloth Is Tempting

4. SLOTH – AUTOMATION IS JUST A TOOL, BE DILIGENT WITH CONTENT AND CONDUCT RESEARCH

There are many good platforms offering great services suitable for everyone (experimented marketers, newbies, freelancers…). I myself am a Hootsuite person. Whatever your choice is, bear in mind that not even the most sophisticated platform will make the work for you, nevertheless it will provide fine-tuned tools for delivering carefully crafted content and measuring the results. Get some useful insights here (via Hootsuite).

Wrath in Content Marketing

Wrath Everywhere

5. WRATH – LOADS OF TROLLS OUT THERE BUT PLEASE DON’T LOSE YOURSELF IN THE BATTLE

Social Media environment is not a kind one. Putting it plainly: how can we deal with bad reviews and negative comments? I doesn’t look like an easy task; take some good advice from Lifehacker on how to tackle this matter.

Envy in Content Marketing

Envy is a Weakness

6. ENVY – YOU CAN’T BECOME SOMEONE ELSE; YOU HAVE TO CREATE YOUR OWN PERSONA

Finding inspiration in others is a great thing; we all use it in our daily lives. However, avoid becoming too focused on other people successes and set your own SMART goals as this will help you to remain positive when facing challenges, it will also give you a sense of achievement in the long run. Find some good tips via Hubspot.

Pride in Content Marketing

Pride in Excess

7. PRIDE – YOUR IDEA IS NOT UNIQUE…SOMEONE HAS THOUGHT OF IT BEFORE

You may not be the first in approaching a subject and surely won’t be the last. Make the most of your unique talents and enjoy the path along the way while you expand your view. Here you will find some good self-exploration resources (via Naomi Arnold).

Finally, remember this: For every sin there is an opposite virtue. Just find the middle way and trust yourself. Click To Tweet

 

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