Mobile Marketing 2017

Mobile Marketing on the rise

2016 was a pivotal year in Mobile Marketing. The number of people using services and making purchases from their desktops have decreased for the very first time in history. The number of mobile users will only increase from now on.

More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.

Mobile vs Desktop Marketing Share in 2016

Desktop vs Mobile Marketing Share in 2016


As forecasted by the MAGNA GLOBAL Program, programmatic spend will be on the rise. Programmatic mobile advertising has proved to be as efficient as desktop with more accurate targeting and real-time bidding (advertisers only ever pay the true market value for the impression at the time it is offered).

Clearly, smartphones have become an indispensable part of our lives. We search, plan and consume through these mobile devices. These facts have been a game changer when it comes to mobile marketing strategies: we interact with our smartphones throughout the day creating what Google has defined as micro-moments. These moments of digital activity determine how we consume services and goods, therefore a successful mobile strategy must anticipate and understand their power.



With mobile marketing trending right now, the usual rules are about to change. The physical and digital realms are merging and consumers look forward to having the best of both. For example: the potential buyers will use store available wi-fi to check on products but also expects the shop assistant’s help in case they need it. The chatbot approach might be helpful too.

Furthermore, Amazon Go store is a precursor in the “Just Walk Out Shopping Technology” and other retailers will follow soon.

Nevertheless, smartphones are the perfect vehicle for augmented reality, VR and IoT experiences to be delivered to customers. Video-enhanced experiences will be fundamental.

Now, take a look at some brilliantly crafted mobile advertising campaigns:

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