If you’re a marketer with any sort of moxie, you know that you have to be on every space that your customers or potential customers are.
That means social media and the internet, and it also means acknowledging that some people are only going to see things on mobile.
In fact, a mobile-only audience is increasingly the norm, as their total numbers ratchet up to over 50 million or so.
One way, of course, to make sure that you’re taking advantage of all that mobile offers you is to make sure that as much of your marketing is automated.
Automating mobile-only marketing takes many different forms.
For example, automating means that you’ve already been keeping track of those clients and potential clients based on various lists, interests, or characteristics, which means you can use those to segment your messages.
What else does it mean? This graphic explains it.