When you think about how you segment your customers, what characteristics do you use? If you’re like many people, you start with the basics, of course. What are their names, are they married, do they have kids, what neighborhoods do they live in, do they work: those are just some of the key demographics that most, if not all, businesses collect about their customers.
But there’s more to the data collection, and more to learning about your customers, than just a street address. There are behavior types, for example, and psychographic characteristics, too.
Those can all be essential learning points that round out different ways that you can learn about your customers, and in turn, learn how to meet their needs.
And if you collect those data points in more than just the demographic and geographic categories, you’ll be able to cross-populate segments in ways that you didn’t expect. How does that look? This graphic explains it.