How much do you know about your customers? You probably know some things about everyone. For example, you might have captured their email addresses. You may even know where they live and, if you’ve gotten …
How much time do you spend on your smartphone? If you’re like many people today, you’re probably moving to a point where the majority of your time is on a smaller device — smartphone or …
When you think about how you segment your customers, what characteristics do you use? If you’re like many people, you start with the basics, of course. What are their names, are they married, do they …
