Marketing Archive
Voice assistants are the ultimate trend in the marketing scene. Is it just a temporary thing or is there a future for them? Let’s break it down. HOW DO VOICE ASSISTANTS WORK? Digital voice assistants …
Social commerce – the amalgamation of e-commerce and social media – is a relatively new idea where social media platforms such as Facebook, Instagram and Snapchat team up with e-commerce providers such as Shopify and …
WHAT IS A SUBCULTURE? A subculture is a group of people with distinctive beliefs, values, tastes, and habits that make them different from the mainstream culture. Objectively, the term covers a wide range of varied …
If you’re a marketer with any sort of moxie, you know that you have to be on every space that your customers or potential customers are. That means social media and the internet, and it …
New year, new life; or at least, this is what we hear all the time. As usual, improving productivity is always on the To-Do list. I wish to be honest with myself this year …
We are (finally) leaving 2017 behind, with its difficulties and 2018 appears full of promises. Just wondering what’s coming next in the social media landscape? You are not alone… Let’s take a quick and informal …
It’s that time of the year again. We have officially started the celebration season with Halloween and now we are heading fast to the next stop before we hit Christmas. Black Friday has become a …
WHY HALLOWEEN IS GREAT FOR THE BRANDS Halloween has become a major celebration nowadays. It has moved way beyond its pagan origins in the Celtic community. It was brought to America by the …
WHAT IS ECOTOURISM AND HOW IT CAN HELP PROTECT WILDLIFE The term has been around for a while, ecotourism is simply a new approach to tourism that is more respectful towards biodiversity and local cultures. …
DEFINITION AND FACTS Cultural appropriation is defined as the adoption or use of elements of one culture by members of a different culture in a disrespectful manner. Susan Scafidi, a law professor at Fordham University …
