Digital Marketing Archive

BLOCKCHAIN IN AD TECH ERA

  The blockchain is here to stay. This innovative technology has experimented a substantial growth in the last years. Most people associate this technology with cryptocurrencies, but there’s a whole world beyond this. One of …

BRAND STRATEGIES FOR 2017

“Brand” is a rather fancy term. In fact,  it refers to the different aspects (like image and name) associated with a product or service. It’s the core identity of your company. Nowadays, this term encompasses …

TIME FOR LIVE STREAMING

As already anticipated in 2016, live streaming is a big thing now with all the social networks promoting it. Nevertheless, it might seem intimidating if you haven’t had previous experience with it. HOW STREAMING DATA …

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