HOW TO DEVELOP ECOTOURISM
WHAT IS ECOTOURISM AND HOW IT CAN HELP PROTECT WILDLIFE The term has been around for a while, ecotourism is simply a new approach to tourism that is more respectful towards biodiversity and local cultures. …
Marketing Archive
CULTURAL APPROPRIATION IN SOCIAL MEDIA
DEFINITION AND FACTS Cultural appropriation is defined as the adoption or use of elements of one culture by members of a different culture in a disrespectful manner. Susan Scafidi, a law professor at Fordham University …
BLOCKCHAIN IN AD TECH ERA
The blockchain is here to stay. This innovative technology has experimented a substantial growth in the last years. Most people associate this technology with cryptocurrencies, but there’s a whole world beyond this. One of …
BRAND STRATEGIES FOR 2017
“Brand” is a rather fancy term. In fact, it refers to the different aspects (like image and name) associated with a product or service. It’s the core identity of your company. Nowadays, this term encompasses …
MAKE THE MOST OF CHRISTMAS IN BUSINESS
IT’S THAT TIME OF THE YEAR AGAIN Yet another Christmas season is coming around. Peace and love are expected but things are not that simple sometimes…aren’t they? Too often we end up stressed and overwhelmed …
SOCIAL MEDIA: 2017 MAJOR UPCOMING TRENDS
Time is passing by really quickly and we are almost done with 2016. Let’s take a general look at what 2017 will be about in the Social Media field. ARTIFICIAL INTELLIGENCE IS THRIVING We are …
BIG DATA VS SMALL DATA: PARTNERS IN DANCE
Let’s define big data: extremely large data sets that may be analysed computationally to reveal patterns, trends and associations, especially relating to human behaviour and interactions. Now let’s move onto It comes in a volume …
THE 7 DEADLY SINS OF CONTENT MARKETING
When it comes to Content Marketing creation, we have to avoid falling into the most common traps. Taking into account that social networks and media in general reflect our daily lives and activities, I guess …
NEW NEIGHBOUR IN THE SOCIAL MEDIA HOUSE
Hello everyone! Finally I’m here… It’s been a long and eventful year with many discoveries (and some disappointments too). I’m a relatively new member of the Social Media community, which is possibly the most …