Liliana Archive
Community Manager, Consultant and Entrepreneur based in Costa del Sol, Southern Spain.
WHY HALLOWEEN IS GREAT FOR THE BRANDS Halloween has become a major celebration nowadays. It has moved way beyond its pagan origins in the Celtic community. It was brought to America by the …
Travel blogs have become a category on their own. The first bloggers that invested their efforts in this trend are content authorities and influencers now. It’s not surprising this valuable niche is still growing and …
What’s an influencer? Is it a social media star with millions of followers? Or maybe an opinionated writer/ blogger as influential as traditional media. The answer is slightly more complicated. But we’ll get there. First, …
WHAT IS ECOTOURISM AND HOW IT CAN HELP PROTECT WILDLIFE The term has been around for a while, ecotourism is simply a new approach to tourism that is more respectful towards biodiversity and local cultures. …
WHAT IS POLARIZATION We seem to be living in a black and white world lately. Everything is going towards extremes and it’s becoming difficult to find the middle ground. This situation has affected communication and …
In the globalization era, it’s not surprising to find some countries applying very restrictive policies on the internet, the so-called internet censorship. These measures are not only related to political or moral issues, as they …
DEFINITION AND FACTS Cultural appropriation is defined as the adoption or use of elements of one culture by members of a different culture in a disrespectful manner. Susan Scafidi, a law professor at Fordham University …
The Financial Technology (FinTech) industry has been around for some time and it’s rapidly becoming an asset in the online business era. As a matter of fact, business in the digital era is nothing like …
The blockchain is here to stay. This innovative technology has experimented a substantial growth in the last years. Most people associate this technology with cryptocurrencies, but there’s a whole world beyond this. One of …
E-Commerce is on the rise. Today, it is inconceivable not having access to goods and services online, selling on the internet has become the norm for every business (big or small). OLD GOOD TIMES We …
