BEHAVIORAL SEGMENTATION IN MARKETING
When you think about how you segment your customers, what characteristics do you use? If you’re like many people, you start with the basics, of course. What are their names, are they married, do they …
Data Analysis Archive
WHAT IS MOBILE MARKETING AUTOMATION? [INFOGRAPHIC]
If you’re a marketer with any sort of moxie, you know that you have to be on every space that your customers or potential customers are. That means social media and the internet, and it …
ARTIFICIAL INTELLIGENCE IN TRAVEL INDUSTRY
Artificial intelligence in travel has been around for a while and it’s been slowly and steadily infiltrating our lives. To many, it still conjures up odd emotions (a mashup of science and mysticism). Nevertheless, its real …
WHY FAKE NEWS MATTER
Fake news presence is overwhelming in the media nowadays. The online ecosystem is especially favourable for the spread of fabricated news as everything is easily shareable. HOW THE FAKE NEWS TREND STARTED In fact, the …
BIG DATA VS SMALL DATA: PARTNERS IN DANCE
Let’s define big data: extremely large data sets that may be analysed computationally to reveal patterns, trends and associations, especially relating to human behaviour and interactions. Now let’s move onto It comes in a volume …