Strategy Archive
Over 90% of world trade is in the hands of the international maritime shipping industry. Every year, it moves more than USD 4 trillion of goods. For shipping companies, there’s a lot of pressure to …
There’s never enough time in the day. So it’s not surprising that even thinking about reading a book seems indulgent — even if it’s a book that makes you better at your job or one …
Being a hotel GM takes finesse and creativity. You have to be both analytical enough to manage your hotel’s P&L and personable enough to interact with guests. Usually, employers have to choose between a people …
If you’re a marketer with any sort of moxie, you know that you have to be on every space that your customers or potential customers are. That means social media and the internet, and it …
Christmas is upon us (again). And it’s a very stressing time for marketing professionals. Not only it has to be profitable but also meaningful, festive, and inspirational. In this post, I want to shed some light …
Things are changing quickly in Logistics. Since e-commerce and dropshipping are thriving, carriers must adapt to this new paradigm. In addition, Black Friday and other massive online sales have challenged the old systems. What’s coming …
Growth hacking has become a trend on its own. This is an inventive solution for entrepreneurs and start-ups with limited budgets. Also, it provides a refreshing perspective that bring things to life in a uniform …
“Brand” is a rather fancy term. In fact, it refers to the different aspects (like image and name) associated with a product or service. It’s the core identity of your company. Nowadays, this term encompasses …
IT’S THAT TIME OF THE YEAR AGAIN Yet another Christmas season is coming around. Peace and love are expected but things are not that simple sometimes…aren’t they? Too often we end up stressed and overwhelmed …
Finally, autumn is here and we are about to start a new month. It’s the perfect time for putting things in order and finding your expertise (among other matters). First things first, no matter how …
