Liliana Archive
Community Manager, Consultant and Entrepreneur based in Costa del Sol, Southern Spain.
Indeed, the term is very popular, but, what’s community management? COMMUNITY MANAGEMENT 101 Community management is the art of establishing and managing relationships in the online realm. By actively managing customers and potential audiences, it’s …
WHAT IS CUSTOMER SERVICE AND WHY IT IS IMPORTANT Customer service as defined by Salesforce is the support given to the customers both before and after they purchase products or services. A good customer service …
WHAT IS CYBER HACKTIVISM? Cyber Hacktivism is nothing new as we can find traces of it as early as in 1971. In any case, the term was first used in the 1990s by Omega, as …
It is not a secret that Social Media has shaped our daily lives in radical ways, and this applies to the modern travel industry in a special way. Therefore, these days we can’t consider our …
WHY ONLINE THERAPIES ARE POPULAR Nowadays, people are affected by stress, depression, and other mental issues more than ever. On the one hand, the modern world has brought some great technological improvements, on the other …
HOW MUSIC INDUSTRY CHANGED Nowadays, music looks nothing like it used to be in the past; from technology to marketing, the music market has evolved spectacularly. In hindsight, the most remarkable changes have been fast-tracked …
WHAT IS INTERNET OF THINGS Internet of things (IoT) has become a popular term lately. As going through the different stages of the internet experience, we are now facing a new evolution: the internet 4.0. …
A blog is way more than an online journal, just wondering how blogging started? Then, let’s take a closer look at the origins and evolution of this trend. HOW BLOGGING CHANGED THE WORLD What is …
Content marketing is everywhere. We hear the words every now and then, but the concept seems difficult to grasp. Anyway, we can approach it in an easy way. WHAT IS CONTENT MARKETING Content Marketing is …
WHAT IS THE GIG ECONOMY? Origins The term sounds familiar, doesn’t it? The gig economy is the new way of trading services in the digital era. It doesn’t exclusively refer to the online-based work, but …
