BLACK FRIDAY VS CYBER MONDAY (AND MORE DEALS)
It’s that time of the year again. We have officially started the celebration season with Halloween and now we are heading fast to the next stop before we hit Christmas. Black Friday has become a …
BRILLIANT HALLOWEEN MARKETING IDEAS FOR 2017
WHY HALLOWEEN IS GREAT FOR THE BRANDS Halloween has become a major celebration nowadays. It has moved way beyond its pagan origins in the Celtic community. It was brought to America by the …
THE BEST TRAVEL BLOGS TIPS IN 2017
Travel blogs have become a category on their own. The first bloggers that invested their efforts in this trend are content authorities and influencers now. It’s not surprising this valuable niche is still growing and …
HOW TO BECOME A SOCIAL MEDIA INFLUENCER
What’s an influencer? Is it a social media star with millions of followers? Or maybe an opinionated writer/ blogger as influential as traditional media. The answer is slightly more complicated. But we’ll get there. First, …
HOW TO DEVELOP ECOTOURISM
WHAT IS ECOTOURISM AND HOW IT CAN HELP PROTECT WILDLIFE The term has been around for a while, ecotourism is simply a new approach to tourism that is more respectful towards biodiversity and local cultures. …
POLARIZATION IN SOCIAL MEDIA IN 2017
WHAT IS POLARIZATION We seem to be living in a black and white world lately. Everything is going towards extremes and it’s becoming difficult to find the middle ground. This situation has affected communication and …
INTERNET CENSORSHIP AFFECTS BUSINESS
In the globalization era, it’s not surprising to find some countries applying very restrictive policies on the internet, the so-called internet censorship. These measures are not only related to political or moral issues, as they …
CULTURAL APPROPRIATION IN SOCIAL MEDIA
DEFINITION AND FACTS Cultural appropriation is defined as the adoption or use of elements of one culture by members of a different culture in a disrespectful manner. Susan Scafidi, a law professor at Fordham University …
WHY FINTECH IS DISRUPTIVE
The Financial Technology (FinTech) industry has been around for some time and it’s rapidly becoming an asset in the online business era. As a matter of fact, business in the digital era is nothing like …
BLOCKCHAIN IN AD TECH ERA
The blockchain is here to stay. This innovative technology has experimented a substantial growth in the last years. Most people associate this technology with cryptocurrencies, but there’s a whole world beyond this. One of …