Digital Marketing Archive
Mobile devices have emerged as one of the most essential features of modern living. We use them to order food, shop, ride share, and entertain. They play a crucial part in managing our tasks, keeping …
Source From impossible meat to CBD in everything, there are some new and intriguing trends taking the restaurant industry by storm in 2019. Sustainability and conscious eating continue to loom large in the minds of …
In today’s profoundly connected world, mobile app users have become increasingly sophisticated. Digital integration has resulted in higher levels of consumer expectation, and customers expect more from brands than ever before. One of the major …
Geofencing is a buzzy mobile app capability that’s been around for at least a decade; however, developers are only now seeing the full potential of geofencing for building a great user-first experience. While geofencing received …
How much do you know about your customers? You probably know some things about everyone. For example, you might have captured their email addresses. You may even know where they live and, if you’ve gotten …
How much time do you spend on your smartphone? If you’re like many people today, you’re probably moving to a point where the majority of your time is on a smaller device — smartphone or …
The festive season has already started, and we are now heading to Christmas. As usual, this is a challenging time of the year (especially for marketers), so we must make the most of our talents …
A BRIEF OVERVIEW As 2018 is coming to an end (it was a very fruitful year), we are all excited about the novelties and challenges that 2019 will bring along. Leaving aside some crisis …
When you think about how you segment your customers, what characteristics do you use? If you’re like many people, you start with the basics, of course. What are their names, are they married, do they …
Content marketing is everywhere. We hear the words every now and then, but the concept seems difficult to grasp. Anyway, we can approach it in an easy way. WHAT IS CONTENT MARKETING Content Marketing is …