Social Media Archive
WHAT IS DIGITAL LOVE: A BRIEF REFLECTION Love is a universal subject. We celebrated the traditional Valentine’s day only a week ago. However, our rituals and celebrations are becoming less and less traditional. As our social …
HOW SOCIAL MEDIA IS CHANGING SPORTS MARKETING Social Media has changed every aspect of our daily activities, and sports are no exception. SPORTS AND NEW TECHNOLOGIES There’s an ongoing revolution taking place in …
The festive season has already started, and we are now heading to Christmas. As usual, this is a challenging time of the year (especially for marketers), so we must make the most of our talents …
A BRIEF OVERVIEW As 2018 is coming to an end (it was a very fruitful year), we are all excited about the novelties and challenges that 2019 will bring along. Leaving aside some crisis …
Indeed, the term is very popular, but, what’s community management? COMMUNITY MANAGEMENT 101 Community management is the art of establishing and managing relationships in the online realm. By actively managing customers and potential audiences, it’s …
Social commerce – the amalgamation of e-commerce and social media – is a relatively new idea where social media platforms such as Facebook, Instagram and Snapchat team up with e-commerce providers such as Shopify and …
WHAT IS A SUBCULTURE? A subculture is a group of people with distinctive beliefs, values, tastes, and habits that make them different from the mainstream culture. Objectively, the term covers a wide range of varied …
We are (finally) leaving 2017 behind, with its difficulties and 2018 appears full of promises. Just wondering what’s coming next in the social media landscape? You are not alone… Let’s take a quick and informal …
Travel blogs have become a category on their own. The first bloggers that invested their efforts in this trend are content authorities and influencers now. It’s not surprising this valuable niche is still growing and …
What’s an influencer? Is it a social media star with millions of followers? Or maybe an opinionated writer/ blogger as influential as traditional media. The answer is slightly more complicated. But we’ll get there. First, …
