BEHAVIORAL SEGMENTATION IN MARKETING
When you think about how you segment your customers, what characteristics do you use? If you’re like many people, you start with the basics, of course. What are their names, are they married, do they …
Data Analysis Archive
SOCIAL MEDIA IN MODERN TRAVEL
It is not a secret that Social Media has shaped our daily lives in radical ways, and this applies to the modern travel industry in a special way. Therefore, these days we can’t consider our …
HOW INTERNET OF THINGS AFFECTS BUSINESS
WHAT IS INTERNET OF THINGS Internet of things (IoT) has become a popular term lately. As going through the different stages of the internet experience, we are now facing a new evolution: the internet 4.0. …
WHAT IS MOBILE MARKETING AUTOMATION? [INFOGRAPHIC]
If you’re a marketer with any sort of moxie, you know that you have to be on every space that your customers or potential customers are. That means social media and the internet, and it …
ARTIFICIAL INTELLIGENCE IN TRAVEL INDUSTRY
Artificial intelligence in travel has been around for a while and it’s been slowly and steadily infiltrating our lives. To many, it still conjures up odd emotions (a mashup of science and mysticism). Nevertheless, its real …
SOCIAL MEDIA MARKETING TRENDS (2018)
We are (finally) leaving 2017 behind, with its difficulties and 2018 appears full of promises. Just wondering what’s coming next in the social media landscape? You are not alone… Let’s take a quick and informal …
WHY FAKE NEWS MATTER
Fake news presence is overwhelming in the media nowadays. The online ecosystem is especially favourable for the spread of fabricated news as everything is easily shareable. HOW THE FAKE NEWS TREND STARTED In fact, the …