THE RISE OF VOICE ASSISTANTS IN MARKETING
Voice assistants are the ultimate trend in the marketing scene. Is it just a temporary thing or is there a future for them? Let’s break it down. HOW DO VOICE ASSISTANTS WORK? Digital voice assistants …
Digital Marketing Archive
‘BUY’ INSTEAD OF ‘LIKE’ – HOW SOCIAL COMMERCE IS CHANGING ONLINE SHOPPING
Social commerce – the amalgamation of e-commerce and social media – is a relatively new idea where social media platforms such as Facebook, Instagram and Snapchat team up with e-commerce providers such as Shopify and …
WHAT IS MOBILE MARKETING AUTOMATION? [INFOGRAPHIC]
If you’re a marketer with any sort of moxie, you know that you have to be on every space that your customers or potential customers are. That means social media and the internet, and it …
7 PRODUCTIVITY TIPS FOR BUSY MARKETERS
New year, new life; or at least, this is what we hear all the time. As usual, improving productivity is always on the To-Do list. I wish to be honest with myself this year …
SOCIAL MEDIA MARKETING TRENDS (2018)
We are (finally) leaving 2017 behind, with its difficulties and 2018 appears full of promises. Just wondering what’s coming next in the social media landscape? You are not alone… Let’s take a quick and informal …
BLACK FRIDAY VS CYBER MONDAY (AND MORE DEALS)
It’s that time of the year again. We have officially started the celebration season with Halloween and now we are heading fast to the next stop before we hit Christmas. Black Friday has become a …
BRILLIANT HALLOWEEN MARKETING IDEAS FOR 2017
WHY HALLOWEEN IS GREAT FOR THE BRANDS Halloween has become a major celebration nowadays. It has moved way beyond its pagan origins in the Celtic community. It was brought to America by the …
BLOCKCHAIN IN AD TECH ERA
The blockchain is here to stay. This innovative technology has experimented a substantial growth in the last years. Most people associate this technology with cryptocurrencies, but there’s a whole world beyond this. One of …
BRAND STRATEGIES FOR 2017
“Brand” is a rather fancy term. In fact, it refers to the different aspects (like image and name) associated with a product or service. It’s the core identity of your company. Nowadays, this term encompasses …
TIME FOR LIVE STREAMING
As already anticipated in 2016, live streaming is a big thing now with all the social networks promoting it. Nevertheless, it might seem intimidating if you haven’t had previous experience with it. HOW STREAMING DATA …