SPORTS IN SOCIAL MEDIA
HOW SOCIAL MEDIA IS CHANGING SPORTS MARKETING Social Media has changed every aspect of our daily activities, and sports are no exception. SPORTS AND NEW TECHNOLOGIES There’s an ongoing revolution taking place in …
HOW TO BE MORE PRODUCTIVE AT WORK
We all wish to be more productive and efficient in our daily lives. Enhanced productivity is not a delusion but a real, achievable goal; the key is finding both the motivation and the right tools …
LOOKING FORWARD TO THE NEW YEAR
New Year is around the corner again, and we are probably happy about it. How can we have a good start without getting anxious or overwhelmed? It’s possible, let’s reconsider our pre-conceived ideas and attitudes. …
CREATIVE MARKETING FOR CHRISTMAS
The festive season has already started, and we are now heading to Christmas. As usual, this is a challenging time of the year (especially for marketers), so we must make the most of our talents …
SOCIAL MEDIA MARKETING IN 2019
A BRIEF OVERVIEW As 2018 is coming to an end (it was a very fruitful year), we are all excited about the novelties and challenges that 2019 will bring along. Leaving aside some crisis …
BEHAVIORAL SEGMENTATION IN MARKETING
When you think about how you segment your customers, what characteristics do you use? If you’re like many people, you start with the basics, of course. What are their names, are they married, do they …
YOUR SMART HOME DEVICES ARE THREATENING YOUR INTERNET SECURITY
There was a time when only computers were connected to the internet. Speaking of computers, we are referring to the range of devices encompassed under the tablets, smartphones and desktop/ laptop umbrella. Today, things have …
HOW TO HAVE AN INSPIRING AUTUMN
September is almost gone and so is the summer with its warm days and long evenings. We usually think of this month as the returning point to the normal routines (which is a bittersweet feeling). …
ALL ABOUT NETWORKING
HOW DOES BUSINESS NETWORKING WORK? We live in an interconnected world now, however old good networking is not outdated, it has simply evolved. What is networking? Briefly, it’s the process of establishing mutually beneficial relationships …
COMMUNITY MANAGEMENT IN A NUTSHELL
Indeed, the term is very popular, but, what’s community management? COMMUNITY MANAGEMENT 101 Community management is the art of establishing and managing relationships in the online realm. By actively managing customers and potential audiences, it’s …