LATEST MOBILE APP DEVELOPMENT TRENDS
Mobile devices have emerged as one of the most essential features of modern living. We use them to order food, shop, ride share, and entertain. They play a crucial part in managing our tasks, keeping …
Marketing Archive
THE FUTURE OF FOOD: HOW LOCATION-AWARE DINING APPS ARE CHANGING THE INDUSTRY
Source From impossible meat to CBD in everything, there are some new and intriguing trends taking the restaurant industry by storm in 2019. Sustainability and conscious eating continue to loom large in the minds of …
EVERYTHING YOU NEED TO KNOW ABOUT HOTEL CRM SOFTWARE
Customer relationship management software is a powerful ally for hotels. It’s the fuel for successful hotel marketing, helping hotels achieve profitable operations through more targeted marketing and deeper relationships with guests, groups, and corporate clients. …
ARE YOU ASKING FOR LOCATION PERMISSIONS? YOUR USERS EXPECT SOMETHING IN RETURN
In today’s profoundly connected world, mobile app users have become increasingly sophisticated. Digital integration has resulted in higher levels of consumer expectation, and customers expect more from brands than ever before. One of the major …
WHAT IS GEOFENCING? HOW DOES IT WORK?
Geofencing is a buzzy mobile app capability that’s been around for at least a decade; however, developers are only now seeing the full potential of geofencing for building a great user-first experience. While geofencing received …
THEY DO THIS, YOU DO THAT: HOW BEHAVIORAL MARKETING WORKS [INFOGRAPHIC]
How much do you know about your customers? You probably know some things about everyone. For example, you might have captured their email addresses. You may even know where they live and, if you’ve gotten …
CREATIVE MARKETING FOR CHRISTMAS
The festive season has already started, and we are now heading to Christmas. As usual, this is a challenging time of the year (especially for marketers), so we must make the most of our talents …
SOCIAL MEDIA MARKETING IN 2019
A BRIEF OVERVIEW As 2018 is coming to an end (it was a very fruitful year), we are all excited about the novelties and challenges that 2019 will bring along. Leaving aside some crisis …
BEHAVIORAL SEGMENTATION IN MARKETING
When you think about how you segment your customers, what characteristics do you use? If you’re like many people, you start with the basics, of course. What are their names, are they married, do they …
COMMUNITY MANAGEMENT IN A NUTSHELL
Indeed, the term is very popular, but, what’s community management? COMMUNITY MANAGEMENT 101 Community management is the art of establishing and managing relationships in the online realm. By actively managing customers and potential audiences, it’s …